We’ve been anticipating the DMA awards for months since we entered for best newcomer. We were thrilled to be shortlisted and invited to a dinner ball in Manchester and anxious to hear the results! We were over the moon to hear that we are the winners of the DMA awards ‘Best Newcomer’ trophy.
It was a great feeling to win, but we also had a good time meeting other marketers from around the north and meeting the DMA staff themselves. Thanks to the DMA for organising the event!
Many B2B companies start their social media campaign with Twitter because it’s a good way to jump right into the social media scene.
Here are useful tips for B2B marketers who are running the company Twitter account.
If you are just starting out, these are good things to know.
Sharing these tips could be a good way to add some value to your Twitter followers:
- Use industry keywords in your Twitter ’about’ section. This helps people find you when searching for your type of business and is good for SEO!
- Create unique landing pages to track clicks for Twitter bio links instead of displaying short URLs. This will help you track exactly what leads come from your twitter bio and will introduce people to your brand in a clear and concise way.
- Find and follow industry leaders through directories, lists and other users. Following people relevant to your industry helps you make your mark in the community and expands your audience to potential customers.
- Follow general news sources, trade publications and associations for the latest information to share.
- Share content from people, blogs and news sources that provides value to your followers.
- Post links to company blog posts more than once. Test and track different tweets.
- Pay attention to the time of day your audience is most engaged by tracking clicks and retweets.
- Tweet offers and links to your landing pages to generate leads. It’s okay. You are a business.
- Don’t overuse hashtags, especially ones that are abused with spam or never used.
What will your company be tweeting now?
With over 140 million users, and with it being the most popular favoured platform in B2B, Twitter is growing on a daily basis. With its 140 character limit, Twitter allows you to target your audience through the following:
- Engage with your followers through retweets, tweets and favourites.
- Promote your website through your blog content.
- Follow any potential leads and clients.
In order to stand out you need to be visible on the timeline. Make sure you tweet regularly throughout the day, in order for potential clients to see you are active. Tweeting blog material with landing pages to your blog help to increase awareness and generate any possible leads. Tweeting in the afternoon leads to the highest volume of retweets. Using tools such as BufferApp enables for your Twitter feed to be regularly updated, and new tweets to be posted.
Following companies, leads and clients will increase your brand awareness. Twitter generates 86% of leads for B2B, in which through following a company could generate a lead. Monitor the followers you get, as these could be fresh leads, and remember to follow them back. Only 67% of customers are more likely to buy from a brand they follow, which emphasises the importance in following any potential leads.
Thank people who favourite or retweet your tweets. Have a conversation with them and turn them into your Twitter fans. Also talking to potential leads can encourage them to convert. Mention any new followers in the week through a tweet as
You are able to monitor anyone who is talking about your brand. By using the Twitter Search bar, you can search for your brand and see who is talking about your company. You can even download Twilert, which is a free web app, which sends
Twitter isn’t all about tweeting from your computer. The Twitter app is available for smart phones which allows you to tweet whilst you’re on the go. If your business is attending any events make sure you tweet pictures and information whilst you are there. Live tweets allows people to see that you are continually updating your audience of what you are doing.
Hashtags act as keywords which allows you to target your audience. Tweets that include hashtags receive twice as much engagement compare to tweets without. Additionally messages on Twitter receive 193% more clicks if they use a hashtag.
- 80% – post something helpful e.g. blog content
- 20% – self promote e.g. what your company does, what your company is doing at the moment.
‘Google Now’ has just been released on the app store for all iPhones and iPads to download. What does its slogan, “The right information at the right time,” really mean?
How will it help you?
By using ‘Google Now’ you can do what you do on a daily basis, with the app running in the background and not disturbing your everyday routine. Finding breaking news isn’t difficult for you to find yourself and you can locate this information yourself by searching in a news website. However the whole point of ‘Google Now’ is that it is less time consuming, and the information is right in front of you. In some sense it’s like having a mobile phone personal assistant, who is doing all the work for you.
Here are some of our favourite features from a user perspective:
- Know the weather and traffic reports before you get out of bed.
- Pull up your boarding pass before you reach the gate.
- See a summary of how far you’ve walked or cycled in the past month.
- Be reminded of your next appointment, and know how long it takes for you to get there (with a notification of when you should set off!)
- Get developing stories and breaking news based on what Google knows you’re interested in.
- Get suggestions for interesting web pages to explore, based on research you’ve already begun.
You might be asking how does ‘Google Now’ know all this information? Well it does this by collecting the information about you through your search engine history, your calendar and your emails. This enables ‘Google Now’ to know what you are doing and where you are going to be.
It also responds to voice commands, similar to Siri. However some may argue that going through your personal information may be seen as intrusive and invasive.
What does it mean for your business?
Google is now more than ever aimed at improving user experience and providing helpful and relevant content for their searchers. We’ve also noted the strong emphasis on Smart Phones. We recommend making your website focused on user experience and contributing useful content for your web visitors to read and share (if you haven’t already).
- Make your website easy to navigate around.
- Make your web content interesting and have value for your reader.
- Produce regular content so that visitors return to your site again and again.
- Make your website mobile friendly.
It is available of Android devices and now running on iOS platforms. So if don’t currently have Google Now, we suggest getting it NOW!
Facebook isn’t the only social networking site featuring ads, so does LinkedIn. Here are three main questions you can use to determinate whether you should be using LinkedIn Ads.
- Company name
- Company logo
- Company slogan